Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as NegriJ's premier gathering spot and our sunsets have become a Jamaican tradition. In addition to the beautiful views, Rick's Cafe is fortunate to have one of the most incredible coves along the West End Cliffs. From our cliffs, countless visitors and locals have jumped or dived into the crystalline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime.